startups (Expectations VS Reality) – Ge-graph

startups (Expectations VS Reality) – Ge-graph

Wishing to be that millionaire who starts a magical startup that will add value to all clients ?!
launching a startup starts with rushing ideas and brainstorming, but the reality is that most successful brands and case studies start with fails and downs, the owner thinks that the idea is pretty awesome but most of the time the reality is that no matter when to start? the thing is to start right

thoughtful planning, detailed specifications, and expertness bring the utmost of your idea, right implementation of your ideas sets that strong brand base of your brand

in this article we will learn how to start a successful brand ?! the things you should do and the things you should avoid ?!

How to learn from previous case studies ?!

first of all, we should start with the idea


Here’s an interesting story about the idea:
It was not Thomas Edison who invented the light bulb first. He worked to make it commercially viable. Many others were chasing to be the 1st one to create a commercial light bulb. But we all know who did it first.
Hence, though ideas are important…executing ideas is the key.

and also never fall in love with your ideas, remember you create a business for other customers, not just you and your way of thinking, you are not the mainstream, set a lot of ideas in a paper and start filtering them until you reach one or two ideas maximum, then start asking yourself and people you trust in their knowledge if this idea is worth it? Is it fulfill any market needs? How many people will be interested? Can I create a difference with my business idea? theses answers bring more trust and faith.


high expectations are the first business killer, never expect dreamy results without testing or working on it, expect the least of your goals, setting backup ideas and solutions is very smart and easy doing by just studying the business downs of other competitors, Don’t forget to ask and know more about different study cases, there is something located in overcoming downs which is good planning and implementation.


you can’t set a plan without a clear business model, What Is a Business Model?
The term business model refers to a company’s plan for making a profit. It identifies the products or services the business plans to sell, its identified target market, and any anticipated expenses. Business models are important for both new and established businesses. They help new, developing companies attract investment, recruit talent, and motivate management and staff. Established businesses should regularly update their business plans or they’ll fail to anticipate trends and challenges ahead. Business plans help investors evaluate companies that interest them.

A new enterprise’s business model should also cover projected startup costs and financing sources, the target customer base for the business, marketing strategy, a review of the competition, and projections of revenues and expenses. The plan may also define opportunities in which the business can partner with other established companies.


you can’t handle everything by yourself, Behind any business success lies a great team. This formula applies to startups as much as it does to international behemoths. A team exists to allow an endeavor to grow, scale, and thrive in a way that would be impossible for one person to do.
A successful team starts with hiring the right people—those who value working toward a common goal, are goal-oriented and respect the hierarchical structure that most businesses require.
Once the right people are in place, the goal is to bring them together into a cohesive unit.

Establish expectations from day one and maintain the process of hiring not only with promises, try to know their initial potentials, and place them in the right positions that fit your personal goals.


We all know marketing is essential for all businesses, but it’s even more important for startups. Unless people know about your startup and what it offers, they probably won’t buy your products or services.
At ge Graph, we come across all types of businesses. Most all of them are concerned with growth, but none are more hungry for growth than startups.

at ge graph we offer some tips that can help any startup discover its way to new customers

first:- identify your buyer persona

know your customer more than you know yourself, study your customer behavior in your area

second:- start using the right platforms

using the right platform at the beginning facilitate reaching to the customers, choosing the right platform depends on many things like demographics and market research

third:-Setting up a unique identity is a very important step, don’t choose cheap logos that are copied millions and millions of time

launching a startup isn’t that easy, contact us for more consultation services including your brand

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