The Future of advertising in Meta Verse

The Future of advertising in Meta Verse

In the world of Meta, everything is possible, metaverse will be the next advertising world, a gate to living and connecting in 3D

“In the metaverse, you’ll be able to do almost anything you can imagine — get together with friends and family, work, learn, play, shop, create — as well as completely new experiences that don’t fit how we think about computers or phones today…In this future, you will be able to teleport instantly as a hologram to be at the office without a commute, at a concert with friends, or in your parent’s living room to catch up,” Zuckerberg wrote in a “Founders Letter, 2021” released on Oct. 28.

changing the name of Facebook to meta is a very successful branding move, when rumors began swirling in mid-October 2021 about a Facebook rebrand—complete with a new name—to embrace the company’s commitment to the metaverse, it catches all the attention and makes most of Facebook users asking what is meta? And why did this change happen

 

What is the Metaverse? What should we care about?

Facebook defines the metaverse as “a set of virtual spaces where you can create and explore with other people who aren’t in the same physical space as you.”
Meta verse is the next evolution of the internet using ‘extended reality the combination of virtual and mixed reality, As the metaverse grows, it will create online spaces where user interactions are more multidimensional than current technology supports. Instead of just viewing digital content, users in the metaverse will be able to immerse themselves in a space where the digital and physical worlds converge, it feels like you are interacting in person with the world

investors and companies want to be a part of what could be the next big thing, Facebook Inc (FB.O) said on Monday it will start publishing the financial results of its augmented and virtual reality labs as a separate unit, where it is investing billions in its ambitions to build the “metaverse”, David Wehner, Facebook’s chief financial officer, said the company expected its investment in its hardware division, Facebook Reality Labs, to reduce overall operating profit in 2021 by approximately $10 billion.

Facebook said it expects fourth-quarter revenue to be in a range of $31.5 billion to $34 billion. Analysts had forecast $34.84 billion in revenue, or a 24.1% jump, according to IBES data from Refinitiv.

 

The future of advertising changes a lot
marketers must adopt new technologies at a faster pace. Everyone, including brands, is a world builder in the metaverse

This is a big step towards leveraging customer experience through many activities such as virtual conferences, virtual learning, and virtual art exhibitions

this massive amount of investment carries a lot of profits, fashion and beauty e-commerce is going to be virtual commerce where you can try products before buying, in the world of games, metaverse games will be more touchable and very near to reality, the interfere of a person with these games conduct a new era of interaction with a virtual world

Large brands such as Mercedes will use metaverse to make you feel the features of the newly released cars

All the brands should considerate metaverse technology as a life-changing experience to their digital presence

Kind of ads will be more noticeable and felt, most websites and mobile applications will add more virtual reality services enhancing the UI and UX experiences.

most brands are going to be digital, people will use their avatars and interact through digital clothing, through digital goods, the apps that they have, that they bring with them from place to place

This change will affect Facebook, Instagram, and messenger ads, also your content must cope with this amount of change, most technology experts are predicting new features in the apps including metaverse features, The
brands which develop their platforms will be more noticed, and chosen.

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