Partnership between Gegraph and Techne summit

Partnership between Gegraph and Techne summit

Gegraph are so  glad & excited to announce our partnership with Techne Summit, as we always care to develop the entrepreneurship ecosystem and empower our community.

Techne Summit is an international multi-industry focused Investment & Entrepreneurship event that aims to impact multiple sectors and stakeholders of the Startup Communities in The Mediterranean Region through showcasing different technologies and their application in each industry

Companies showcase their most recent products and speakers their most innovative ideas, while attendees discover state of the art advancements and mingle with global experts. 

Techne Summit is coming to you on the 26th of March in Cairo with the aim of Connecting Europe and Africa to the Middle East. There will be lots of exciting things planned for you with a lot of Content planned, over several Industry-Focused Tracks! For more information check the website from here.

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value of online professional networking ?

value of online professional networking ?

What is a professional network?

Every career field has professional associations you can join, networking is actually about building long-term relationships as well as a good reputation over time, it aims for healthier career growth if you are looking for a job, career changer, or seeking for Career advancement, networking is a very effective and professional mutually beneficial connection.

Why is creating a professional network so important?

According to the 2015 Jobvite Recruiter Nation survey, 78% of recruiters find their best candidates through referrals. This is consistent with a U.S. Bureau of Labor Statistics study that indicated 70% of jobs are found through networking.

Networking Benefits:-

Land a job faster.

Hearing about jobs that are not advertised, Job hunting is way more specific and mutually beneficial for both companies and employees, your professional connection can increase your job hunting opportunities.

Develop and improve your skills


Expanding your professional networks opens doors of chances and benefits, networking opportunities help in career enhancement, it makes you know exactly what you need to enhance to develop your personal and technical skills, it shortens the stairs of career success.


Exchanging information on experiences


Generating new ideas from professional networking is very fruitful, it helps you carry more career perspectives and ways of thinking, it helps in building up and developing your career mindset.


Finding a suitable career mentor or career coach


If you are seeking a career advisor, building a long-term professional network helps you get the right advice from experienced peers, it can help you achieve your personal and career improvement goals much easier.


Pitching your ideas


Your professional network can help in marketing your ideas, it helps you to accelerate your sellings, as you can simply write a blog about your idea. It is quickly shared on an online professional social media platform for your networks to read and share.


Build self-confidence


The right Professional network helps you discover more about your inner abilities, techniques, your way of doing your job, overcoming work obstacles and issues, and developing your social skills.


Be relevant to the latest career trends


A professional network helps you follow up with the latest career techniques, know more about the latest technology. With new advancements, systems, and processes, technology can make any job easier.


Meet new clients


Expanding your professional networks allows you to meet new clients and make new trustworthy business relationships, your professional network helps to embrace your branding image and this can help you improve your persuasion abilities.


How Can You Create a Successful Online Professional Network?

Start with your workplace


When the people you know in your workspace hear your name, what are the first 3 skills and personal characteristics that come to their mind, make sure to leave a good impression, and a good reputation helps you grow your professional network


Follow up with the people you meet


Exchanging contact details is so important to start a conversation, start inviting them to connect with you on professional platforms and websites, start appreciating their work and follow them, maintain your current networking, start mutually reacting and supporting them.


Help others


Sharing your knowledge and experience makes benefits of your existence either online or offline and don’t forget that helping others returns to you, it’s always mutually beneficial.


Join business groups and online events


Participate in group discussions, post-professional information, and comment on other people’s posts, it’s important to join communities, groups of your fields, join life events and try to engage.


Don’t stop networking


Building professional networks is not just an activity, it is building trustworthy sustainable relationships that help you in personality development and career coaching along your career life path.


Start sharing beneficial content


Don’t be just a follower, you can’t build your online professional network without sharing more content, once they start reacting and sharing you are naturally growing your influence on them in the process.

Join a professional networking site


Networking allows you access to opportunities you might not be able to find on your own, it matches your skills and works desires with affordable job vacancies, not only in landing a job, but also in bringing too much professional networking, knowledge, and sharing experiences.

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startups (Expectations VS Reality) – Ge-graph

startups (Expectations VS Reality) – Ge-graph

Wishing to be that millionaire who starts a magical startup that will add value to all clients ?!
launching a startup starts with rushing ideas and brainstorming, but the reality is that most successful brands and case studies start with fails and downs, the owner thinks that the idea is pretty awesome but most of the time the reality is that no matter when to start? the thing is to start right

thoughtful planning, detailed specifications, and expertness bring the utmost of your idea, right implementation of your ideas sets that strong brand base of your brand

in this article we will learn how to start a successful brand ?! the things you should do and the things you should avoid ?!

How to learn from previous case studies ?!

first of all, we should start with the idea


Here’s an interesting story about the idea:
It was not Thomas Edison who invented the light bulb first. He worked to make it commercially viable. Many others were chasing to be the 1st one to create a commercial light bulb. But we all know who did it first.
Hence, though ideas are important…executing ideas is the key.

and also never fall in love with your ideas, remember you create a business for other customers, not just you and your way of thinking, you are not the mainstream, set a lot of ideas in a paper and start filtering them until you reach one or two ideas maximum, then start asking yourself and people you trust in their knowledge if this idea is worth it? Is it fulfill any market needs? How many people will be interested? Can I create a difference with my business idea? theses answers bring more trust and faith.


high expectations are the first business killer, never expect dreamy results without testing or working on it, expect the least of your goals, setting backup ideas and solutions is very smart and easy doing by just studying the business downs of other competitors, Don’t forget to ask and know more about different study cases, there is something located in overcoming downs which is good planning and implementation.


you can’t set a plan without a clear business model, What Is a Business Model?
The term business model refers to a company’s plan for making a profit. It identifies the products or services the business plans to sell, its identified target market, and any anticipated expenses. Business models are important for both new and established businesses. They help new, developing companies attract investment, recruit talent, and motivate management and staff. Established businesses should regularly update their business plans or they’ll fail to anticipate trends and challenges ahead. Business plans help investors evaluate companies that interest them.

A new enterprise’s business model should also cover projected startup costs and financing sources, the target customer base for the business, marketing strategy, a review of the competition, and projections of revenues and expenses. The plan may also define opportunities in which the business can partner with other established companies.


you can’t handle everything by yourself, Behind any business success lies a great team. This formula applies to startups as much as it does to international behemoths. A team exists to allow an endeavor to grow, scale, and thrive in a way that would be impossible for one person to do.
A successful team starts with hiring the right people—those who value working toward a common goal, are goal-oriented and respect the hierarchical structure that most businesses require.
Once the right people are in place, the goal is to bring them together into a cohesive unit.

Establish expectations from day one and maintain the process of hiring not only with promises, try to know their initial potentials, and place them in the right positions that fit your personal goals.


We all know marketing is essential for all businesses, but it’s even more important for startups. Unless people know about your startup and what it offers, they probably won’t buy your products or services.
At ge Graph, we come across all types of businesses. Most all of them are concerned with growth, but none are more hungry for growth than startups.

at ge graph we offer some tips that can help any startup discover its way to new customers

first:- identify your buyer persona

know your customer more than you know yourself, study your customer behavior in your area

second:- start using the right platforms

using the right platform at the beginning facilitate reaching to the customers, choosing the right platform depends on many things like demographics and market research

third:-Setting up a unique identity is a very important step, don’t choose cheap logos that are copied millions and millions of time

launching a startup isn’t that easy, contact us for more consultation services including your brand

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Lorem Ipsum

Lorem Ipsum

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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Lorem Ipsum

Lorem Ipsum

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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The Future of advertising in Meta Verse

The Future of advertising in Meta Verse

In the world of Meta, everything is possible, metaverse will be the next advertising world, a gate to living and connecting in 3D

“In the metaverse, you’ll be able to do almost anything you can imagine — get together with friends and family, work, learn, play, shop, create — as well as completely new experiences that don’t fit how we think about computers or phones today…In this future, you will be able to teleport instantly as a hologram to be at the office without a commute, at a concert with friends, or in your parent’s living room to catch up,” Zuckerberg wrote in a “Founders Letter, 2021” released on Oct. 28.

changing the name of Facebook to meta is a very successful branding move, when rumors began swirling in mid-October 2021 about a Facebook rebrand—complete with a new name—to embrace the company’s commitment to the metaverse, it catches all the attention and makes most of Facebook users asking what is meta? And why did this change happen


What is the Metaverse? What should we care about?

Facebook defines the metaverse as “a set of virtual spaces where you can create and explore with other people who aren’t in the same physical space as you.”
Meta verse is the next evolution of the internet using ‘extended reality the combination of virtual and mixed reality, As the metaverse grows, it will create online spaces where user interactions are more multidimensional than current technology supports. Instead of just viewing digital content, users in the metaverse will be able to immerse themselves in a space where the digital and physical worlds converge, it feels like you are interacting in person with the world

investors and companies want to be a part of what could be the next big thing, Facebook Inc (FB.O) said on Monday it will start publishing the financial results of its augmented and virtual reality labs as a separate unit, where it is investing billions in its ambitions to build the “metaverse”, David Wehner, Facebook’s chief financial officer, said the company expected its investment in its hardware division, Facebook Reality Labs, to reduce overall operating profit in 2021 by approximately $10 billion.

Facebook said it expects fourth-quarter revenue to be in a range of $31.5 billion to $34 billion. Analysts had forecast $34.84 billion in revenue, or a 24.1% jump, according to IBES data from Refinitiv.


The future of advertising changes a lot
marketers must adopt new technologies at a faster pace. Everyone, including brands, is a world builder in the metaverse

This is a big step towards leveraging customer experience through many activities such as virtual conferences, virtual learning, and virtual art exhibitions

this massive amount of investment carries a lot of profits, fashion and beauty e-commerce is going to be virtual commerce where you can try products before buying, in the world of games, metaverse games will be more touchable and very near to reality, the interfere of a person with these games conduct a new era of interaction with a virtual world

Large brands such as Mercedes will use metaverse to make you feel the features of the newly released cars

All the brands should considerate metaverse technology as a life-changing experience to their digital presence

Kind of ads will be more noticeable and felt, most websites and mobile applications will add more virtual reality services enhancing the UI and UX experiences.

most brands are going to be digital, people will use their avatars and interact through digital clothing, through digital goods, the apps that they have, that they bring with them from place to place

This change will affect Facebook, Instagram, and messenger ads, also your content must cope with this amount of change, most technology experts are predicting new features in the apps including metaverse features, The
brands which develop their platforms will be more noticed, and chosen.

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How to create a professional Branding for your company?

How to create a professional Branding for your company?

First of all, you should know that a strong brand is more than just a logo. It’s reflected in everything from your customer service style, staff uniforms, business cards, and premises to your marketing materials and advertising

Most people mainly prefer to use brands, Most of the companies trying to create a strong brand but not all of the brands are professional as they might think they are.

First of all, we should know the difference between Brand and Branding?

Branding is the How, The elements you use and things you do to create a Brand

your brand represents your identity it’s what other people say about you when you’re not in the room

it’s the words and emotions they use to describe your business to friends, family, and colleagues

Branding may be for persons, companies, or products

There Are Many Types of Brands

Individual Brands. The most common type of brand is a tangible, individual product Service Brands

Organization Brands

Personal Brands
Group Brands
Event Brands

Geographic Place Brands

Private-Label Brands

10 tips you should do to create a professional Brand

1- Be Clear

Many Brands spent a lot of money to create a good looking brand, Fancy, elegant or comfy visual styles but this is not enough

you may spend over 100000 $ without any actual selling process

this means that your message is not clear enough for them

your Branding message that transfers through visuals and words is one of the main factors that control your daily business success

2- visibility of the plan

your marketing plan should be easily translated into real steps Don’t choose complex, unclear, and unsuitable marketing plans

3- Don’t lie

client experience is fundamental, client good experience is a priority

Having fantastic visual branding but poor customer service will not equal a successful brand

don’t lie by creating an enchanting Branding without fundamental satisfying customer experience

4- Be unforgettable

Branding makes your business memorable and recognizable in visual form. Think of all the brands you know and love. I bet you can remember their logo, the packaging, and the colors they use. I bet you can also remember how you felt when you dealt with that brand or when you walked into their shop

be unique in your identity, be unforgettable 5- right positioning of your brand

The right positioning marketing strategies lead to reach more and more of the right targeted audience

The positioning of your brand helps inform consumers why they should choose you over your competitors

Brand positioning is the way you differentiate yourself from your competitors

5 things you should avoid when you are making your Brand

1- Bad Logos. Starting off the list we have perhaps the most obvious one which is just creating or rebranding a logo that just isn’t good

2- Copying and not Creating

Being a copy of other brand vanish your brand gradually

watch your competitors, learn and create your own way

3- wrong target audience

Don’t sell your product for and manor audience always choose the major segmentations

4- avoid being outdated

Watch the market and be relevant to your customer needs

As an example Zara This European Company has succeeded in taking over the world despite the competitive market. Their secret is in copying high-end latest fashion trends and making them affordable for a larger mid-price market no matter which country is in question

5-Donot forget uniformity

One of the key elements of McDonald’s global success is its uniformity. No matter which country you visit, McDonald’s will grant the same quality, experience, and food. Consumers rely on consistency and equal value regardless of the location and that is exactly what McDonald’s provides them

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